But, we are working hard to do a better job of telling our story. “We’re not changing who we are, or most importantly the beer inside the bottle,Ĭan or keg. “It was time for our logo to evolve,” says Harpoon CEO and co-founder Dan Kenary. Will include more flavor descriptors to give consumers a better understanding of the taste of the beer before they open the bottle.” Beer geeks were kept in mind as well, as ABV and IBUs have also been added. Love Life.’ is much more prominent on the packaging and will be a larger focus for our branding in 2016. Melby continues, “Harpoon’s mantra, ‘Love Beer. We want people to derive their own stories.” The symbol can be perceived in many different ways. “It makes it more fun – and to us, beer is fun! The tiger also builds associations with the flavor and the idea of Harpoon IPA – tigers bite and IPAs have bite. “The tiger brings character and personality to the IPA package,” says Melby. Hops have antibacterial properties and their addition to the brewing and fermentation processes helped the beers stand up to the long journey overseas. Tigers are the national animal of India and IPA, which stands for India Pale Ale, is a style born out of a need to keep beer from spoiling. Tigers and IPAs both have unique ties to India. “The checkered pattern has adorned our packaging since 1989,” says Director of Communications, Liz Melby, “and although our arched logo is bigger and bolder, the design of it remains the same.” But by far the most striking change is the addition of the tiger.
Harpoon's distribution footprint includes more than twenty-five states, mostly east of the Mississippi River.For the first time in the brewery’s 30-year history, the Harpoon IPA label has been completely redesigned, yet a few classic elements that the brewery is known for remain intact. Harpoon also produces all-natural Harpoon Craft Ciders, made from freshly pressed local apples and their proprietary ale yeast.
The competition’s winning beer is determined by popular vote based on a blind sampling at the annual company outing at the brewery in Windsor, Vermont, and is brewed as a 100 Barrel Series offering. Harpoon also produces the limited batch 100 Barrel Series that arose from an annual company homebrew competition. Harpoon’s line of craft beer features its award-winning IPA and UFO (unfiltered) beers. The ESOP will really fit the culture here since Harpoon has always been a very team-oriented place.” Draught Lines spoke with the brewery’s CEO and co-founder Dan Kenary to talk. “I have enjoyed my twenty-eight years working here and building a first class brewing company from idea to reality. With returning holiday favorites like Harpoon Winter Warmer and UFO Winter Blonde, as well as new collaboration beers like the highly anticipated Dunkin’ Coffee Porter, Harpoon has plenty of innovation on the docket to carry the portfolio into 2019 and beyond. "This is a big transition for the company and for me, but it feels like the right thing at the right time,” says Doyle. It has since grown to be the twelfth largest craft brewery in the United States and currently has 187 full-time employees between its Boston, Massachusetts, and Windsor, Vermont, brewing facilities.ĭoyle will step down as CEO but will maintain part-time status at the brewery, focusing on key marketing and sales initiatives as well as new business development. The Commonwealth of Massachusetts issued Harpoon Brewing Permit #001 because it was the first brewery to brew commercially in Boston in about twenty-five years.
"I want to give a shout out to those who have led the way: Full Sail Brewing, Deschutes, New Belgium, Alaskan Brewing."īeer lovers Dan Kenary and Rich Doyle founded the Harpoon Brewery in 1986 on the Boston waterfront. /rebates/2fi2fart-print2fharpoon-brewery-logo-drink-by-yayawhitfeld2f86182219.1G4ZT&.com252fi252fart-print252fharpoon-brewery-logo-drink-by-yayawhitfeld252f86182219. "I think it's also an incredible fit for craft beer," says Kenary. The ESOP strengthens our commitment to our employees, our culture, and to making and sharing great beer." “Our success as an independent craft brewer is attributed to our outstanding employees and the wonderful culture we have at the brewery. "Employee ownership is the embodiment of what Harpoon stands for,” says Dan Kenary. On August 1, Harpoon will become an employee-owned company. "Turn to the person sitting next to you, and shake hands with one of the new owners." The hall erupted in applause, shouts, and tears of joy.
07p0186 Fotosearch Stock Photography and Stock Footage helps you find the perfect photo or footage, fast We feature 74,600,000 royalty free photos, stock footage clips, digital videos, vector clip art images, clipart pictures, background graphics, medical illustrations, and maps. "I want to introduce you to the new owners of the company," Harpoon Cofounder Dan Kenary announced to a curious crowd at the meeting in the beer hall. west virginia map Clip Art - One Mile Up.